Designing the Obvious

Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty.

Based on the book of the same name, hear from the author himself on how to create the best website, blog, or application possible.

Robert Hoekman Jr. Session Leader: Robert Hoekman, Jr.

WordPress blog: The Blog

Robert Hoekman, Jr., is a professional Interaction Designer and Usability Specialist who has worked with Go Daddy Software, Macromedia, Adobe, United Airlines, Cisco Systems, and countless others to provide superior user experiences to a wide range of audiences. His newest book, Designing the Obvious, focuses on seven guiding principles of great Web-based software and how to leverage them in any real-world project.

One thought on “Designing the Obvious

  1. Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. 🙂 Thanks!


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