Speaking at BizTechDay

I’ve always had a passion for marketing — getting the word out through multiple channels. But, one of the missing ingredients in marketing is how to target the youth. So on Thursday October 22nd, I’ll be speaking at BizTechDay on how to target the youth when it comes to marketing, both traditional and new media. My session is from 1:50 – 2:45 pm in the “New Media Hall,” so go ahead and drop by!

How to Sell to Niche Markets Online – Baby Boomer and GenY/Teen Communities

As each generation ages, what they buy and how much they spend will change. Each product and service has a “best customer” that sustains its business. As these customers mature, the smart marketers will stay one step ahead of them and their money. The Baby Boomer and Generation Y communities are redefining how we market and it would be wise to learn how to anticipate their needs more effectively.

During this session, you will learn:

-How to clearly understand their ideal customer’s purchasing behaviors
-How to successfully build rapport & trust with these markets
-How Baby Boomer and Gen Y consumers evaluate brands and what they pay attention to when making purchase decisions
-How to narrate your business story in a way that resonates with Baby Boomer and Gen Y community members
-The Dos and Don’ts of marketing to the Baby Boomer and Gen Y communities

I’m excited to share my insight on youth marketing, especially since I’m taking a different approach with this presentation. I’ll upload my presentation to Slideshare on Friday as well. Thanks to Edith Yeung to inviting me to speak, as well!

Update: My presentation is embedded below. Please contact me with any comments/suggestions. There is also video of the session coming as well.

Continue reading “Speaking at BizTechDay”

Why Teens Aren’t Using Twitter: It Doesn’t Feel Safe

Twitter seems to be the hottest thing in tech recently — if you look at TechCrunch, it averages at least 3 posts a week about Twitter. But the bigger question is, who is really using Twitter? Many of you might think that, as with most of the latest gadgets and technologies, teenagers are using Twitter, but you’re wrong, and here’s why. Matthew Robson, a 15 year old intern, over at Morgan Stanley, wrote a report on how teenagers are consuming media, and why Twitter isn’t the hot topic in high school halls.

If you look at technologies trending with teens right now, it’s Apple devices (iPhone, iPod), smart phones (Blackberry, Palm), and then social networks (Facebook and MySpace). At least that’s what I see from hanging out with 1,500 other teenagers in high school every day (I am 16 years old). But why not Twitter? Well, because Twitter is a different type of social network than Facebook. Facebook is about connecting people, and sharing information with each other. The way my friends and I see it, Facebook is a closed network. It’s a network of people and friends that you trust to be connected to, and to share information like your email address, AIM screen name, and phone number. You know who’s getting your status messages, because you either approved or added each person to your network.

I wrote a post today on TechCrunch about Twitter, and why teenagers aren’t adopting it. Got quite the response as well — 130 comments, and a Techmeme headline so far. What do you think? Leave your comments below!

Speaking at Ypulse Mashup

After speaking at eComm 2009 in early March, I’m very happy to announce that I’ll be speaking at the Ypulse Mashup this June in San Francisco. I’ll be speaking on a panel called ‘Totally Wired Youth Entrepreneurs’ moderated by technology pioneer, Guy Kawasaki. I look up to Guy a lot, and it will be honor being on a panel with him.

On my panel are Jun Loayza, Co-Founder, Future Delivery, Carly Wertheim, Co-President, Teens Turning Green and my good friend and Teens in Tech Conference keynoter, Jessica Mah of internshipIN. My panel is at 4:45 PM on Tuesday June 2, 2009 at Hotel Nikko San Francisco (map).

I highly recommend that any teenage focused startup or company attend the Ypulse Mashup. If you want to buy tickets, use the code ‘SPKR09‘ and you’ll get a 10% on your ticket! I’ll try to attend both days of the conference, so come and say hi!

Teens Plugged In: Second Annual Teens in Tech Conference

Although I haven’t released too many blog posts in recent weeks, there sure is lots of cool stuff going on. One of the matters that I’ve been working on is a talk that I will be joining at a conference called Teens Plugged In: Second Annual Teens in Tech Conference. Here is an overview of the event:

Come join us in this teen-driven event, where we invite teens to share their insights into their “always connected” way of life. Teens are using technology to communicate like no generation before them – mobile text messaging, IM, MySpace pages, video cell phones and online video games, etc. Technology permeates their lives and their interests drive innovation in a significant way.

At the same time, in addition to spending money on technology, teens are emerging as innovators in the industry. These young entrepreneurs are changing our world-using fresh tech-savvy ideas to create new businesses and garnering the attention of investors in the process.

How are teens impacting the way technology is developed? How are these technologies scaling into businesses? And what about the teens themselves- are they creating companies? These are just some of the questions that will be addressed during this exceptional program.

This program is an exceptional opportunity to learn first hand from the teens themselves how they are driving the tech industry and what new ideas they’re working on to move the industry forward.

As of now, the agenda calls for me to be speaking during the “Teen Developer Panel” at 3:00 – 3:30 PM. Rishabh “Shooby” Kumar (@shooby on Twitter) will also be on the panel, along with two teen speakers. (Shooby and I both work at Qik.)

Here’s all of the information regarding the event:

It would be absolutely awesome if you could make it to the conference, but if you can’t, we are going to try to stream the event live on UStream.TV. Stay tuned for details.

Update:

We will be streaming the conference over on Ustream. Below is the stream. I don’t know when we are going to start, but keep your eyes out!

http://www.ustream.tv/flash/live/177351

http://www.ustream.tv/IrcClient.swf