Speaking at BizTechDay

I’ve always had a passion for marketing — getting the word out through multiple channels. But, one of the missing ingredients in marketing is how to target the youth. So on Thursday October 22nd, I’ll be speaking at BizTechDay on how to target the youth when it comes to marketing, both traditional and new media. My session is from 1:50 – 2:45 pm in the “New Media Hall,” so go ahead and drop by!

How to Sell to Niche Markets Online – Baby Boomer and GenY/Teen Communities

As each generation ages, what they buy and how much they spend will change. Each product and service has a “best customer” that sustains its business. As these customers mature, the smart marketers will stay one step ahead of them and their money. The Baby Boomer and Generation Y communities are redefining how we market and it would be wise to learn how to anticipate their needs more effectively.

During this session, you will learn:

-How to clearly understand their ideal customer’s purchasing behaviors
-How to successfully build rapport & trust with these markets
-How Baby Boomer and Gen Y consumers evaluate brands and what they pay attention to when making purchase decisions
-How to narrate your business story in a way that resonates with Baby Boomer and Gen Y community members
-The Dos and Don’ts of marketing to the Baby Boomer and Gen Y communities

I’m excited to share my insight on youth marketing, especially since I’m taking a different approach with this presentation. I’ll upload my presentation to Slideshare on Friday as well. Thanks to Edith Yeung to inviting me to speak, as well!

Update: My presentation is embedded below. Please contact me with any comments/suggestions. There is also video of the session coming as well.

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Summer Plans: 2009

With my junior year in high school coming to a close in 10 days, it’s time to (somewhat unofficially) announce some of my summer plans. First off, one of my main focuses this summer is Teens in Tech, for which we are working on version 2.0 of the site. We’re on schedule for testing in early July, and are really working hard on delivering new features and revising the site, so expect a lot of changes. I can tell you now that Teens in Tech will not be the same at 2.0.

My other focus this summer will most likely be Qik. I’ve been with Qik since February 2008, and I have a great position (Product Marketing Manager/Evangelist) and work with a great team. I get to travel to conferences across the Silicon Valley and spread the joy that is Qik. If you don’t have an account, go sign up now.

Speaking of conferences, I’ll be taking many more speaking engagements this summer, starting with Ypulse Mashup in the first week after school ends, and in the end of June, the Social Networking Conference in Beverly Hills, Calif. I’m willing to take up all sorts of speaking engagements, so if you want me to speak at your event, please get in touch.

I will continue to blog here, and produce podcasts on my show, Apple Universe Podcast (I know things have been slow there, but lots of great shows coming soon!).

I’m also continuing to consult though my firm T-Cast Media. We are still working on a site, and we are almost done. I’ll also be working with my business partner, Sam Levin (@samlevin) on projects like Western Digital, and others.

In the end, summer is time for me to relax from school, and not stress about essays, and homework and all that stuff, time for me to enjoy my time as a teenager, and that’s my biggest priority. I’ll be spending more time with my friends, and just enjoying my childhood, which I haven’t done too much in the recent times. Lots of people tell me that I should be a kid first, and entrepreneur second, and hopefully I’ll fulfill that goal this summer.