I’ve always had a passion for marketing — getting the word out through multiple channels. But, one of the missing ingredients in marketing is how to target the youth. So on Thursday October 22nd, I’ll be speaking at BizTechDay on how to target the youth when it comes to marketing, both traditional and new media. My session is from 1:50 – 2:45 pm in the “New Media Hall,” so go ahead and drop by!
As each generation ages, what they buy and how much they spend will change. Each product and service has a “best customer” that sustains its business. As these customers mature, the smart marketers will stay one step ahead of them and their money. The Baby Boomer and Generation Y communities are redefining how we market and it would be wise to learn how to anticipate their needs more effectively.
During this session, you will learn:
-How to clearly understand their ideal customer’s purchasing behaviors
-How to successfully build rapport & trust with these markets
-How Baby Boomer and Gen Y consumers evaluate brands and what they pay attention to when making purchase decisions
-How to narrate your business story in a way that resonates with Baby Boomer and Gen Y community members
-The Dos and Don’ts of marketing to the Baby Boomer and Gen Y communities
I’m excited to share my insight on youth marketing, especially since I’m taking a different approach with this presentation. I’ll upload my presentation to Slideshare on Friday as well. Thanks to Edith Yeung to inviting me to speak, as well!
Update: My presentation is embedded below. Please contact me with any comments/suggestions. There is also video of the session coming as well.